Van Gogh at the Drive-Thru? As Museums Remain on Lockdown, a Toronto Exhibition Is Treating Viewers to the Dutch Master’s Art in Their Cars

artnet

Van Gogh at the Drive-Thru? As Museums Remain on Lockdown, a Toronto Exhibition Is Treating Viewers to the Dutch Master’s Art in Their Cars

Visitors to the Toronto exhibition can experience the sound-and-light show from their cars.

With social distancing regulations in force, and many uncomfortable attending in-person events, there has been a renewed interest in drive-in experiences. The growing appeal of drive-in movies has inspired others to experiment with live events such as drive-in concerts and raves—and now, an art exhibition.

An immersive sound-and-light show of Van Gogh paintings in Toronto, Canada, is experimenting with the drive-in model after its original plans for a walk-through exhibition were sunk by the public health situation. The exhibition in Toronto has adapted to allow some visitors to take their cars through the show while it remains impossible to stage the blockbuster experience as planned.

“Presenting cultural events during this time of COVID-19 is an incredible challenge and we are saddened to see the cultural calendar in Toronto diminished as almost all arts institutions have cancelled their events and laid off their artists and staff,” the organizers of the event write in a statement. “We have been working around the clock to come up with innovative approaches that will make presenting ‘Immersive Van Gogh’ safe for our audiences.”


Toronto’s Van Gogh Exhibit Will Reopen In July With Social Distancing Circles

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Toronto’s Van Gogh Exhibit Will Reopen In July With Social Distancing Circles

Like many attractions, the Van Gogh exhibit is going to be operating a little differently than initially planned this summer. The immersive installation recently announced its drive-thru experience that will open next month. Now, the exhibit has revealed another method of keeping viewers spaced out. Toronto’s Van Gogh exhibit will be using social distancing circles when it opens for on-foot viewings in July.

Immersive Van Gogh exhibit invites visitors into a luminous space filled with 600,000 square feet of colourful projections.

The giant projections highlight the artist’s works and bring you deep into his mind.

The exhibit recently announced that it will be offering a drive-thru experience in June so that visitors can enjoy the artwork while staying safe and apart.

Now, the installation has revealed it will be implementing social distancing circles when it opens for on-foot viewings in July.

The circles will allow patrons to “Gogh the Distance” and explore the gallery while using the circles to stay at least 2 metres apart.

The circles will be projected onto the floor and integrated with van Gogh’s artwork so that they become part of the experience.

“Other cities… have successfully encouraged social distancing by painting “circles” in parks and public spaces,” said Corey Ross, co-producer, Lighthouse Immersive in a press release.


The Reviews Are A-Coming In!

The Reviews Are A-Coming In!

Debra Yeo 

The Star

“I confess I was a bit skeptical going in. As someone who has been privileged enough to see famous art in the flesh, so to speak, around the world as well as here in Toronto, I wondered: could projections of paintings on walls and floors be thrilling?”

Debra Yeo

Cont.

“The answer is yes, albeit in a different way than seeing them in person. […] As I gazed at magnified blades of grass I marvelled at how painstaking it must have been to put multiple colours on each blade, particularly since the original painting is much smaller than the projection.”

Social Reviews

“Magnificent! I stayed for two hours ! Splendid! An experience of a life time!”
Nour E

“OutstandingLy outstanding !!!!!”
Kea C

“Wonderful! A must see”
Gail A

“Absolutely stunning”
Ariana C

“The Immersive Van Gogh Exhibit is pretty fabulous!”
Redcurlzs (vintage store)

“It was upon leaving the exhibit only did it hit me on how much I miss the normalcy in life before COVID-19. I was happy that I got to finally go out for none other than Van Gogh’s art exhibit. Something I really wanted and dreamed of for a long time. The world through Vincent’s eyes was so full of life, feelings and emotions. Life was so painful for him and yet despite the hardships, he could produce artworks depicting the world around him with such breathtaking and speechless beauty. It was a wonderful experience to see his paintings come to life in this event😊🌻💙 Kenma enjoyed every moment of the exhibit. Do you love galleries and art exhibits?”
@kenmamori

“Had the opportunity to check out the @immersivevangoghexhibit!

A beautiful art piece that will definitely move you. The vocals by @imogenheap sold it for me 😍.” @stefmaqzcreates

“This was breathtaking. Highly recommend to check this out while you still can!”
@vgorous, instagram